According to the Colombian government, cocaine consumers are unaware of the ecological disaster caused by production of the alkaloid. If they knew that cocaine is perpetrating ecocide in the country they would stop consuming it. Based on this premise, the government has organised an information campaign called Shared Responsibility, to tell people about the destruction caused by coca and cocaine production in the country. This briefing shows that although coca production has contributed to the ecological damage, the main culprit is the anti-drugs policy of the government itself.