Creating visual differences: Methamphetamine users perceptions of anti-meth campaigns

By Whitney Marsh, Heith Copes and Travis Linnemann

Because of increased law enforcement and subsequent media attention, methamphetamine users appear in the public’s imagination as diseased, zombie-like White trash. We explore methamphetamine users’ perceptions about whether the images, people, and situations in anti-methamphetamine campaigns reflect their own lives and experiences using meth.

To explore these perceptions, we used photo-elicitation interviews with 47 people who used methamphetamine (30 former and 17 active). Specifically, we presented participants with images from the Faces of Meth and theMontana Meth Project campaigns to stimulate discussion.

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Thumbnail: torbakhopper flickr CC

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