Tor’s hidden services have allowed a new form of low-risk high-profit drug dealing to emerge and grow quickly over the last four years. Vendors of narcotics are utilising innovative marketing techniques that mirror those used by legal, ‘real-world’ and web-based businesses to promote and sell goods and services. These range from offers of free samples and discounts, to the use of banner adverts and brand management. Drug marketing is becoming increasingly sophisticated as more users and buyers flock to the Tor network and as hidden markets become more diversified and competitive.

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